Intent above action.
Context above content.
Who(m) [and what] above where.
Everything is circumstantial.
Ignorance may be bliss, however I do not prefer bliss over knowing.
Principles and purpose over ego and economics. The latter two may go high as the sky+ as long as the first two remain higher.
Honesty and truth and trust are not the same things, are not the same weight.
The medium is not the content.
Unto you, your faith.